Audience Worksheet - The Black Art of Web Publishing

AUDIENCE WORKSHEET Return to Visitor Behavior >>

Name of organization (enter the name of your organization) ... Website address (enter the domain name or ideal domain name for your website) ... Target audience (describe the primary audience that your website is targeting) ... Is the primary audience that you are targeting also the group that is most likely interested in your message Yes  No   Cognitive dissonance (if there is a mismatch between likely visitor groups and your ideal (target) audience, how will you address the resulting dissonance). See description of cognitive dissonance. Audience signaling (brand) (how is your brand presented, and how will you address the audience questions of 'who's site am I on?' and 'how does this website make me feel?' - provide detail of the visual impact you hope to make on your key audience) ... Attracting visitors (what messages (search terms) are most likely to resonate with your target audience that can be effectively included within your content) ... Elegant variation (how will structural elements, such as the navigation model, be presented in order to best reflect the signal (brand) that you would like the site to portray). See description of elegant variation. What 'audience' benchmark are the above statements modeled upon? My preferences  A defined audience segment   If you are targeting a 'defined audience segment', have your assumptions been tested? Yes  No   Class of website | Choose best fit ... Class A - ApplianceClass B - BrochureClass C - CommunityClass E - EgoClass F - FeedClass P - PortalClass R - RepositoryClass S - Shop See description of classes of websites. Type of site navigation | Choose best fit ... T1 - Horizontal MenuT2 - T1 and Drop DownT3 - T1 and Left PanelT4 - Tabs and Left PanelT5 - Dual Horizontal BarT6 - T5 and Drop DownT7 - T5 and Left PanelT8 - Left Panel OnlyT9 - Left Hand SegmentsT10 - Mixed, full and other See description of navigation models. Actioning this worksheet Your email address (for results) ... Would you like our comments ... Yes  No   Allow BAOWP to use for research ... Allow  Do Not Allow   * Clicking the 'SUBMIT' option will send an email of the form results to your selected email address for your reference. If you elect to receive 'our comments' we will, at our discretion, provide you with some feedback as soon as convenient. We use submitted forms for aggregated research that is not personally identifiable to you or your organization. If you wish to ensure your submission is NOT used for research purposes, please select the 'Do Not Allow' option.

Audience Worksheet Are you following the course? << Previous page | Next page >> Contributions by David Warwick Created Dec 9, 2006 | Last updated Feb 28, 2007 | Iteration 3