Taking the course?
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There are at least two ways to consider this web resource. Firstly, as a potential location of specific information on aspects of web publishing, in which case the list that follows is another navigation option. Secondly, as an introductory course to all aspects of web publishing, in which case this is the table of contents and course description.
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Course material - table of contents
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As indicated on the home page, this website is still in development and will not have its 'launch' compliment of web pages until early 2007. Pages that have been completed are shown as 'active links', and pages in development as shown is 'plain text'.
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 | | — why an articulated strategy is important.
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| | — what is the organization trying to achieve?
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| | — taking a moment to write down the objectives.
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| | — which part of the business strategy is the web addressing?
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| | — how do the dynamics of the web impact on strategy?
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| | — how does web publishing differ from traditional publishing?
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| | — publishing practices that address the nature of the web.
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| | — taking a moment to look at how to use the web.
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| | — understanding your website audience.
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| | — avoiding visitor confusion and drawing focus to key elements.
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| | — what your website audience already knows and expects.
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| | — engaging visitors with an interesting and relevant site.
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| | — patterns and behaviors of web content consumption.
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| | — research on page consumption patterns.
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| | — matching your site to visitor expectations.
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| | — common classes and types of websites.
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| | — take a moment to think about your website audience.
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| | — web publishing skills, roles and competencies.
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| | — implementing your website strategy.
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| | — understanding website design.
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| | — understanding color on the web.
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| | — how are colors are defined?
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| | — the 'true color' web palette.
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| | — 216 sharp and reliable web colors.
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| | — what do colors make us feel (western culture)?
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| | — how do our color preferences change?
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| | — which colors go well together?
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| | — understanding typefaces on the web.
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| | — implementation of structural elements.
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| | — commonly used website navigation structures.
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