Media Worksheet - The Black Art of Web Publishing
MEDIA EXAMINATION CHECKLIST — CONSIDERING THE WEB AS A PLATFORM
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Consumption
| How will your website demonstrate its point of difference and 'place' within the web (branding, style and structure)? ...
You should clarify how visitors will recognize that they are on your website, in terms of the style and consistency of branding and structure. What branding elements are mandatory? What structure and style will visitors expect?
Beginning / Ending
| What website navigation will you use to address non-linear consumption (varying entry and exit points)? ...
What site components (pages) must be accessible from anywhere, and therefore be included in your website navigation? What are you trying to get your audience to do and what devices do you need on every page to make this occur?
Interaction
| What messages need to be regularly repeated to address quick browsing and scanning visitors? ...
What are the key messages and content items that you want even the most superficial reading of your website to convey?
Appearance
| What elements within your website require consistency in appearance to function properly? ...
Do you have brand components, navigation structures, images or content components that are dependent upon a consistency in appearance to deliver results? What are they?
Editability
| How will your website be maintained and managed into the future? ...
Who within your organization will maintain the website? (include producing content, approval process, reviewing content and analyzing the effectiveness of the website). How will your organization encourage enough input and content creation effort to sustain the website? How will your organization ensure that it does not create too much content?
Distribution
| What devices will your organization use to encourage use of your website? ...
Consider how you will inform your audience of the existence of your website: referring links (promotion on other websites), other media (direct mail, signage, business cards, advertising), search optimization (key words, paid online advertising). How big do you expect your audience to be? How large does your audience need to be to justify the website?
Fragmentation
| Will your message work if it is broken into smaller pieces ...
What key messages, clues to the origin of content, stories (chunks of content) will your website use to communicate to visitors in instances where the data is reassembled, sampled, published elsewhere or rendered on small screen devices?
Duplication
| Does your organization want to encourage or prevent duplication of your content? ...
Is the website (and related digital publishing) a 'safe' environment for your content? How will you protect it? What is the organizations policy on content copying and reuse? Do you want to encourage broad distribution? How will you manage your intellectual property on the web?
Additional information
| Supporting information ...
Number of website pages (approx) ...
Number of site editors (approx) ...
Likely number of visitors (per month) ...
Anticipated pages consumed per visit ...
Name of organization ...
Websites main web address (www.?) ...
Questions or comments for the BAOWP team ...
Site purpose
| Objectives for website.
(select all that apply)
Brand – to build awareness of organization.
Inform – to provide information.
Transact – sell products or services.
Interact – receive information from users.
Record – archive, store or repository.
Entertain – focus on visitor enjoyment.
Describe any other site purposes ...
Manifestation
| Where will your content render?
(select all that apply)
Single platform or web browser
All web browsers and platforms
Mobile devices (phones)
Off-line versions (synchronized)
Printed or physical version
Custom use or specialized delivery
Describe any special device requirements ...
Currency
| Time based nature of content.
(select all that apply)
Records – archival and historic material.
Recent – news and case studies.
Present – who we are, what we do.
Realtime – transact, feedback, poll, chat.
Future – events, calendars, registration.
Other specialized content.
Describe any special time based requirements ...
Audience
| Which groups are you addressing?
(select all that apply)
Public – internet users in general.
Selective – specific public audience group(s).
Protected – secured access (extranet).
Internal – within your organization (intranet).
Personalized – varied by individual visitor.
Disadvantaged – addressing special needs.
Multilingual – differing language groups.
Sensitive – legislated content/protected group.
Auto – other sites or automated process.
Other specialized or targeted audiences.
Describe any special audience requirements ...
Which is the MOST important audience group ...
Public - all web visitors
Selective - specific group
Protected - extranet
Internal - intranet
Personalized - customized
Disadvantaged - special needs
Multilingual
Sensitive - legal issues
Auto - automated processes
Other specialized audience
Actioning this worksheet
Your email address (for results) ...
Would you like our comments ...
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Media Worksheet
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Contributions by
David Warwick
Created Nov 22, 2006
| Last updated
Feb 5, 2007 | Iteration 2
