Are you going to succeed?
|
Have you ever heard of the 'random walk principle'? In a nutshell, it basically proposes that if you start walking, making random decisions about which way you are going, then the place that has the highest likelihood of being your finishing point is actually your starting point. Why is this important? Well, because if you start changing your web publishing messages, design and structure without a plan, then the most likely outcome is something that is no better than where you are right now. This is my argument for establishing some form of plan before you embark on implementation – no matter how good your implementation skills are!
|
Making a web publishing plan ...
|
Of course the plan you make will fail, however you will have moved forward from where you are now. This is the simple loop of iterative improvement – plan – implement – analyze (and plan again), it is also as it happens, the process of learning. If you are moving through this resource in the recommended order, you are embarking on a process of creating a strategy, implementing some form of action, testing the effectiveness of the implementation and then revising the strategy. It is no accident that in our navigation, strategy is first and effectiveness is last, and yet this is really a cyclical loop. It is your decision as to whether this is a virtuous cycle or a vicious one!
|
Knowing your goals ...
|
This website is not going to help you understand your own organization, however it will help ask some focusing questions, look at external impacts and discuss industry practice and the experiences of others, so that you can start your virtuous cycle with some pre-existing material and knowledge. Of course, please send us your own experience of what worked and what didn't.
So if you are following the loop (suggested course order), lets take a look at your organization's business strategy.
|
|
|
